12/20/11

Tips on How to Start a Coffee Shop and Make it a Big Success

Do you love the idea of opening your own coffee shop? Imagine being able to hang out in your favorite espresso place all day, every day, and pass it off as "work." If that sounds appealing to you, read on to discover three tips on how you can get there.

Opening a coffee shop is hot these days. People may not have a lot of extra money, but a good cup of coffee is a simple luxury that even the tightest budget can make room for. Most people treat themselves to a simple pleasure here and there even if a new pair of shoes might be a stretch. It's an upper and helps them keep going until things get better again.

And coffee shops have also become community gathering places. People use them as their home away from home, or even their home office away from home or even the office. And you can get in on that.

And here are three additional tips to give you a running start:

1. Open the right kind of coffee shop

You know that different coffee shops draw different customers. Which one you want to open will depend on two factors -- your market and your own preferences. Ideally, the two are in alignment as to which one of the two major models will work best:

Some people like the laid back variety, with vintage sofas, home-made cookies, and 60s music playing in the background. You could make it so authentic-looking that people almost expect some of their favorite Woodstock legends to walk in the door.

Other people love the sleek and elegant look. Those kinds of places feature the finest coffee drinks, expensive beans, and maybe gourmet food as well. The sleek coffee shops draw business people -- and they're perfect for making deals.

They definitely need to feature wireless internet access as well. Sure, you should consider that in any case, but for this particular type it's a must.

As long as your market allows, go with what you love best.

2. Find something that will make your coffee shop unique

If you've done your research, you know what the competition has to offer. Now spend some quality time thinking about what YOU would like to offer that makes your place stand out. Make it something that no one else offers and especially something they won't be able to replicate too easily.

Maybe you could come up with a phenomenal brownie or cookie recipe, or a drink to die for. You might even look into a license that allows you to serve up "adult" coffee drinks! Now that would make you stand out from the crowd, although it might come with some drawbacks too.

3. Make your coffee shop a destination

Offer something that will make people show up for events. Whether it's live music or poetry readings, or even workshops on topics your audience is interested in, from how to promote your business online to astrology. Events like these will benefit you in two big ways:

a) They will make you stand out and draw a growing crowd.

b) They will give you a legitimate excuse to be listed in all kinds of event calendars. They also allow you to send out announcements to your customers, post fliers, and use other ways to publicize your event -- and bring people into your coffee shop.

But first things first -- you need to have a coffee shop business plan to get it all off the ground. You also need a guide to hold your hand, preferably written by someone who has done it all before successfully, so you can avoid the most common mistakes and can get on the fast track to your own coffee shop success.

12/3/11

The Popularity of Coffee



Coffee is one of those things that has become part of our every day lives and is all around us all the time. Coffee has become just as much part of everyone's day just like brushing your teeth. People enjoy coffee around the world from morning till night ans has become one of the most popular things in the world. Why is coffee so popular? You may be thinking that is like a simple question, and the answer to that would be, yes it is. But why is coffee so popular?

Well, there are many reasons for this actually. Besides coffee being one of the things that is a normal part of endless peoples' mornings, coffee also provides a comfort. If you ask most people who have coffee in the morning if they have more coffee later in the day, the answer most likely will be yes. However, a lot of the time the reason that people will have coffee later in the day will be for different reasons than when they had it in the morning. For many people, coffee later in the day is more of comfort and is part of their evening after dinner relaxation routine.

However, coffee is much more than a morning or evening drink. Coffee for some time now has been something that people enjoy going out for and that is why there have been so many coffee houses around the world that have become so popular. Depending on where you live, there can be coffee houses and coffee shops on every block and sometimes there are more than one on the same street. That is how popular coffee has become. People enjoy meeting for a coffee just as much now as the popular "happy hour" that started some time back.

An additional reason for the popularity of coffee is that it is something that can be enjoyed by pretty much everyone. It is not a costly item or something that can only be enjoyed by select individuals. This is a simple pleasure that can be enjoyed by the masses and is something that can bring friends and family together for conversation. Because coffee is enjoyed now by so many different age brackets and different demographics of people, there are now so many different styles, flavors, and brews of coffees. Even fast food restaurants have joined in to provide their customers with the popular coffee drinks that everyone enjoys.

So what are all of those different popular coffee drinks that we have today? Well for starters lets begin with your regular coffees. You have the option of light or dark roast, french roast, house blend, breakfast blend and those are just to name a few. You could alternate between just regular coffees everyday of the week and never have the same kind, and actually much longer than that. You can also get regular or decaffeinated. From there you can move on to espresso, cappuccino, and lattes. This would most likely be considered the next most popular forms of coffees. You can get these served in a variety a different way as well making each style a completely different coffee experience.

One more recent style of coffee drinks have included the blended frozen coffees. These are very popular and are even consumed by the younger crowds even more so. They have the flavor of some of the most popular flavored coffees but they are blended with ice to make more of slush. They are usually topped off with whipped cream but sometimes people enjoy the lighter calorie versions and they leave the whipped cream off.

Sometimes people are not in the mood to have a hot beverage but they would still like to have a nice cup of coffee. This is where iced coffees come in. These coffee drinks are very popular as well and they are usually consumed at lunch or in the afternoon for a nice refreshing pick me up beverage. Iced coffees can come in a variety of flavors as well and is sometimes just what you need during the day.

Another popular coffee drink is espresso. Now, a lot of the time there are plenty of coffee drinks that call for a shot of espresso to be added to the drink, but many people like to get a shot or two of espresso to have by itself. There are times when people do not want a full cup of coffee but they would like the flavor and the quick jolt of caffeine that the espresso will provide.

Cappuccinos and lattes are very popular as well and these are the type of coffees that people enjoy when they want something a little more than a plain cup of coffee. These are also the type of coffee drinks that people sometimes enjoy later in the day as a nice pick me up enjoyable beverage.

The coffee styles mentioned are just a few of the different varieties that are available. There are so many different kinds that sometimes people can get a little overwhelmed by all of the option so they never try anything new. Most people will say that the best way to try new things is to do just that, try new things. You have to explore all the different kinds of coffee beverages so you can find the kinds that you like the best. There are going to be those that you like more than others, but that is the fun in trying the different coffees as well.

So where do you begin? One idea is that when you visit your local coffee shop during the week, you can go down the list and try different varieties every time you visit. Keep track of the kinds that you like and those that you do not think that you would enjoy having on a regular basis. If you have a single brew coffee maker at home, you can try a lot of the different styles in the comfort of your home, depending on the style of coffee maker that you have. Some will just brew single cups of regular coffee and others will allow you to make espresso and other favorite coffee drinks.

Anther things you can try, is to see what styles of coffees you family, friends, and co-workers drink. This will give you plenty of options to try and you will know what to order when you go to your favorite coffee house. The employees at the coffee shops can also be very helpful in helping you try different varieties. After all, they deal with all the coffees drinks that people enjoy on a daily basis and can make some recommendations sometimes off of the kinds of drinks that you normally order.

These are just a few reasons why coffee is so popular. There are endless styles and varieties of coffee drinks and there are numerous occasions where people enjoy having their favorite cups of black silk. Morning, afternoon or evening, no mater where you go you will always see people enjoying their favorite coffees. Not to mention, the wonderful aroma that comes along with fresh brewing coffee is simply wonderful and is part of the reason people enjoy coffee as well. There is nothing like, brewing your favorite style of coffee and then taking a moment for yourself and enjoying your cup of coffee to get you through the next part of your day or evening.

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